Our Story

"King in Quality, King in Taste"

That’s our Heera brand slogan and it’s also what P&B (Foods) Ltd have strived for ever since we set up way back in 1967.......

Like most start-ups our beginnings were humble. However, with hard work and true entrepreneurial spirit the business has prospered to become one of the largest and fastest growing ethnic and oriental food importers and wholesale distributors in the UK and throughout Europe.

Based in a unique 200,000 sq ft packing, milling and warehouse facility located smack bang in the middle of the UK, our 120 sales and warehouse staff plus our own transport fleet ensure our customers both in the UK and across Europe are rarely more than 3 days away from delivery of their order.

All of our orders consist of the highest quality rice, spice, lentils, flour, chutneys and pickle products from around the world - often proudly stamped with our famous Heera, Balah, Rishta and Parivar branding - always supplied at the most competitive rates in the industry.

See our product categories to see what we supply. Alternatively contact us directly and we’ll be more than happy to discuss your requirement.